About me

Global designer with 20+ years of driving product and brand design strategies for Fortune 500 and international organizations in the health and coaching, business, and fashion industries. Drives revenue and growth strategies with nerdy enthusiasm, to deliver outstanding organizational outcomes. Delivering on AI standards for the future.

Career highlights

Selected to contribute on highly anticipated, new generative ai product for GenZ and Millennials to solve the loneliness epidemic.

Drove iOS retention flow and collaborated on an accelerated 3-day sprint to deliver to engineering. Resulted in ~10.6% improvement and global adoption of feature.

Experience

Freelance

Contract Designer

2023 - Present, United States, Remote

RenewHome | Contracted Product Design Role [current]
• Spearheaded growth initiatives to enhance the Google Home experience, driving engagement for Renew Home's Direct-to-Consumer audience

Meeno | Contract Product & Brand Design Role 2023-2024
• Optimized design and market fit for a generative AI product, founded by the former Tinder CEO

BetterUp | Contracted Product Design Role for 4 months
• Led onboarding optimizations

Headspace

Lead Growth Designer, National & International

2018-2023, Santa Monica, CA, Hybrid

Design direction and strategy for global initiatives (0 - 1)

Decreased member churn via product retention by ~10.6%
Developed design systems for quality and volume
Led collaboration across internal and external teams

Thrive Market

Senior Designer

2016-2018, Marina Del Rey, CA

Hands-on design across multiple channels

Executed end-to-end design solutions for digital platforms
Cultivated strong collaboration with internal partners
Supported executives and peers with strategy and design

Fabletics

Digital Art Director

2015-2016, El Segundo, CA

Aligned daily operations with long-term strategy

Boosted monthly revenue by $5 million
Revamped omni-channel design systems
Ensured consistent product storytelling across departments

Guthy Renker

Digital Designer

2014-2015, Santa Monica, CA

Drove strategic initiatives for a leading subscription service

Designed with a focus on growth and retention
Led omni-channel design from concept to completion
Collaborated to craft compelling user experiences

Tool + Skills

Tools

Figma, Adobe Suite: Photoshop, Illustrator, InDesign, and Firefly, HTML + CSS

Skills

UX / UI, User Journeys,  Visual Design, Wireframing, Prototyping, and User Testing

Education & Certifications

Art Institute of Seattle

Visual Communication and Graphic Design with Honors GPA 4.0

Nielsen Norman Group

User Experience with Speciality Recognition in Interactive Design

Art Center College of Design

Website HTML + CSS

Otis College of Art and Design

Creating Killer Websites

IDEO-U

Storytelling for Influence

let's work together

Reach out and let's talk about how we can enrich people's lives through design. I also love a good conversation about cats and equine rescues.

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