headspace | nike

growth partnership
Client
Headspace
Project
Growth Marketing
Year
2022

project overview

Headspace and Nike teamed up to promote newly localized Audio Guided Runs in the Nike Run Club & Headspace apps. The campaign would run across English, German, French channels.

problem

How might we introduce a motion based meditation to international markets.

hypothesis

I hypothesize that In-App Events (App Store) combined with live events will create the awareness and engagement needed to drive downloads.

success looks like

Gain 20k new Free Trial starts from the Nike x Headspace partnership by helping individuals see the benefit of bringing their mind + body together.

requirements

  • Grow brand awareness + consideration of Headspace amongst new audiences by driving engagement of new Audio Guided Runs
  • Offer the Nike Run Club community Headspace promo codes

my approach

Maintain daily communication with the team to ensure alignment and efficiency.

  • Create assets to be used across lifecycle, paid social, and live eventsClose collaboration with illustration, animation and creative directors

key art

5 pieces were created to support the new content within the Headspace and Nike apps. Titles were designed to live across the art.

social

Paid animated and static ads utilizing key art across for Instagram. Creative was sized for 9:16, 4:5, and 1:1.

German Story: Runner
German Story: Breathe

German lifecycle

Lifecycle communication was sent to current and dormant users and pushed to the content.

German: Rich push & modal
German: Email

German web

Web pages were created for the brandsite and landing pages created for English, French and German code redemption.

Paris in-store

Renderings of what the Paris flagship store would look like with a Headspace takeover.

other projects

let's work together

Reach out and let's talk about how we can enrich people's lives through design. I also love a good conversation about cats and equine rescues.

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